Designers

 

Dr.Khaled Mehrez

CEO

Dr. Khaled Mehrez has his roots in Qena, Upper Egypt; where he developed his love for Egyptian heritage and traditions which merged in his designs with world trends, modernization, and practicality after much travel through the years. The first step in his design career was joining Helwan University’s Faculty of Applied Arts in 1982; where he advanced academically until he became a professor of interior and furniture design in 2010.

Despite his choice to specialize in furniture design, Dr. Mehrez’ belief in the unlimited creativity of art encouraged him to tackle different artistic fields. With competition winning designs of posters and brochures for  festivals and cultural organizations, he practiced graphic design, while also winning the State Encouragement award of Furniture Design in 2005.

In the field of urban design, he took on a five year project of enhancing Assiut City in Upper Egypt; where he redesigned city squares, the river bank, public gardens, landmarks, fountains and city murals. With works exhibited in Egypt, France, Italy and UAE, Dr. Mehrez’ interior and furniture design portfolio includes over 150 residential, retail and administrative projects added to presidential and royal hotel suits as well as embassies and ambassador residences inside and outside of Egypt.

In 2011, Dr. Mehrez resigned from his academic life to focus on the creative and business sides of his career as the CEO of Mehrez+Krema. His several research papers and all the articles and interviews that were published to document his design approaches have been and will always be a source of guidance and inspiration for many. This design approach in fact reflects much of his Southern character which combines determination and solid managerial skills; enabling him to manage over 200 engineers and employees at Mehrez+Krema.

 

Dr.Hanan Krema

Deputy CEO

Dr. Hanan Krema was born and raised in Cairo; the city that blends heritage with modernity. She obtained her bachelor, master’s and PHD degrees in interior design from the Faculty of Applied Arts, Helwan University; where she was student of Dr. Mehrez and later on wife and business partner. After being an assistant lecturer of interior and furniture design at the Faculty of Education; she became a lecturer at the Wooden and Ornamental Industries Department; a position she holds until today.

With the launch of Dr. Krema’s company “Folklore Home for Interior Design and Furniture” back in 2005, she expressed her passion for Egyptian ornaments and the folkloric style through several showrooms that appeared in Cairo under the name “Krema”. Always marked by integrating authentic Egyptian ornaments within folkloric and Islamic designs, she was the first designer to introduce Arabic calligraphy to furniture designs where she used different technologies of furniture engraving.

With a huge portfolio of residential, retail, hospitality and dining projects; one can easily relate to Dr. Krema’s style in the cafes of Terminal 3 at Egypt’s airport; while she’s also designed the VIP halls of the Egyptian embassy in China. The research papers published under her name document the blends in Dr. Krema’s style; discussing the architecture of Fatimid Cairo, contemporary Italian furniture design, European baroque and rococo styles of furniture and trends of contemporary furniture design; among others.

Always keen to be part of different prestigious art organizations; Dr. Krema was granted the post of an interior and furniture design consultant at the Plastic Art Syndicate in 2008. Now holding the post of Deputy CEO at Mehrez+Krema, Dr. Krema’s smart techniques allow her to succeed in satisfying customers’ demands and maintaining Mehrez+Krema’s credible reputation.