Presenting designs that maintain the flavor of tradition with its aesthetic value; while satisfying the needs of modern spaces is our core mission. Through our commitment to quality of production while maintaining reasonable pricing; we aim at supporting newly weds who care for beauty in their homes.
We will never stop exploring to know what the world has to offer in furniture design, and we will keep experimenting and improving both our design and production directions. Going on with our plan for achieving geographical spreading; we aim at opening more and more showrooms.
Dr. Khaled MehrezCEO
Has his roots in Qena, Upper Egypt; where he grew up with a love for Egyptian traditions and heritage. This later on reflected on his direction in design when he showcased his first furniture collection ever; which had a clear Egyptian identity.
Dr. Hanan KremaDeputy CEO
Her Egyptian, Arabian, and Islamic identity always spoke through her designs. Starting with folkloric designs and then shifting to Islamic ones; Dr. Krema was the first to introduce Arabic calligraphy to furniture design.